Formation of public opinion about the activities of public authorities by means of PR
Abstract
The article discusses the features of the formation of public opinion by public authorities by means of PR, which allows optimizing public processes. A logical explanation of the relevance of the study of public opinion is given, the main goals and principles of public relations in the field of public administration are described in detail. The article presents social and communicative technologies and tools for managing public opinion. The analysis of the research of the All-Russian Center for the Study of Public Opinion on the issues of trust in politicians, the assessment of the authorities on domestic, economic, social and foreign policy is given.
Keywords
Information,
public authorities,
public opinion,
management,
social communication technologies,
public relations,
PR service
Supporting agencies: Статья подготовлена при финансовой поддержке РФФИ и ЭИСИ, проект № 21-011-31480 «Молодежная политика в российском регионе: представления и ожидания молодежи vs практики и технологии». This article was prepared with financial support provided by the Russian Foundation for Basic Research and EISR (research grant no. 21-011-31480 «Youth policy in a Russian region: Ideas and expectations of young people VS practices and technologies»)
About the Authors
N. V. Rozenberg
Penza State University
Russian Federation
Russian Federation
Rozenberg Natalia Vladimirovna, Doctor of Philosophy, Head of department of Philosophy and Social Communications
Penza
M. K. Karpova
Penza State University
Russian Federation
Russian Federation
Karpova Margarita Konstantinovna, Candidate of Sociology, associate professor
Penza
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Review
For citations:
Rozenberg N.V., Karpova M.K. Formation of public opinion about the activities of public authorities by means of PR. P.O.I.S.K. 2022;(1):26-35. (In Russ.)
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