The youngest consumer of public goods: behaviour in the context of socio-political uncertainty

The article focuses the attention of society on the danger of uncontrolled behavior of the youth consumer of public goods in the context of the growing level of socio-political and military threats. The “general well-being” of capitalism expected by the population turned out to be a deception. The new vision of the ratio of the ideal and the material in the needs of young people proposed to Russian society caused its negative socialization. Reacting to numerous socio-economic and other threats, young people are becoming aggressive, immune to compliance with centuries-old positive domestic traditions. Some young people consider material values to be the main indicator of life success, belittle the importance of moral resources. The purpose of the study is a procedural substantiation of ways to regulate the behavior of the youth consumer of public goods in conditions of socio- economic uncertainty. To achieve this goal, domestic theoretical knowledge of the problem is analyzed, clarified, substantiated by the results of a specific sociological study on an empirical basis, in which most of the regions of Russia, Belgorod and Moscow university teams are represented. The study substantiates the fact that the behavior of the youth consumer of public goods is due to specific socio-economic conditions and can be both rational and irrational. It is revealed that a new phenomenon in the phenomenon of “regulation of consumption” in the conditions of the national market economy is its institutionalization in order to solve systemic problems of legal, organizational, propaganda, educational, educational, methodological, scientific support. For this purpose, a regulatory legal framework has been created in Russia. Otherways to improve the consumer behavior of young people should be: the restoration, strengthening of educational structures in educational, industrial and other organizations; the development of forces and means of public control over the work of the media, the promotion of a healthy lifestyle, the values of the family, spirituality, the initiation of the creation of public structures of a patriotic orientation and others.

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