PR activities of power structures of Western countries in the context of the concept of strategic communication
Abstract
The article presents the results of the analysis of numerous foreign sources devoted to the essence and peculiarities of the implementation of the concept of strategic communication in the activities of the power structures of Western countries. The main components of strategic communication are identified - the system of information and psychological confrontation, public diplomacy, public relations and information and psychological operations. The article describes the activities of special NATO Centers of Excellence in conducting subversive information and propaganda work in Russia and against Russia by means of information weapons. Special attention is paid to modern technologies of influencing people’s consciousness and methods of strategic communicators’ activities to ensure information dominance over competing countries, the formation of a given behavior algorithm for the objects of influence.
About the Authors
V. I. Gazetov
Honorary Worker of Higher Professional Education of the Russian Federation
Russian Federation
Russian Federation
Gazetov Vladimir Ivanovich, Ph.D. of Historical Sciences, Professor, Professor, Institute of Economics and Culture
Moscow
V. I. Khomenko
Honorary Figure of the Russian Higher Education
Russian Federation
Russian Federation
Khomenko Vadim Ivanovich, Ph.D. of Pedagogic Sciences, Professor, Professor, Moscow City University of Management of the Government of Moscow
Moscow
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Review
For citations:
Gazetov V.I., Khomenko V.I. PR activities of power structures of Western countries in the context of the concept of strategic communication. P.O.I.S.K. 2022;(3):15-26. (In Russ.)
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