Social and cultural trends in youth color preferences in products and logos of com- mercial enterprises

T. N. Ivanova; S. A. Rotova

P.O.I.S.K.
POISK: politika, obŝestvovedenie, iskusstvo, sociologiâ, kulʹtura

ISSN 2072-6015 (Print)

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Ivanova T.N., Rotova S.A. Social and cultural trends in youth color preferences in products and logos of com- mercial enterprises. P.O.I.S.K. 2025;(4):40-49. (In Russ.)

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ISSN 2072-6015 (Print)

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About the Authors

T. N. Ivanova
Togliatti State University
Russian Federation

Ivanova Tatyana Nikolaevna, Head of the Department of Journalism and Sociology, Doctor of Sociological Sciences, Associate Professor, Professort, Member of the Public Council for Strategic Planning under the Duma of the City District of Togliatti, Member of the Russian Society of Sociologists, Corresponding Member of the Academy of Natural Sciences

Togliatti

S. A. Rotova
Togliatti State University
Russian Federation

Rotova Sofya Artemovna, sociologist and journalist at the Department of Journalism and Sociology

Togliatti

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