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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">poisk</journal-id><journal-title-group><journal-title xml:lang="ru">П.О.И.С.К.</journal-title><trans-title-group xml:lang="en"><trans-title>P.O.I.S.K.</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2072-6015</issn><publisher><publisher-name>РУТ (МИИТ)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.30932/2072-6015-2025-112-5-40-56</article-id><article-id custom-type="elpub" pub-id-type="custom">poisk-345</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПОЛИТИКА И ОБЩЕСТВО</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>POLITICS AND SOCIETY</subject></subj-group></article-categories><title-group><article-title>Политические партии и доверие в условиях цифровизации политической коммуникации</article-title><trans-title-group xml:lang="en"><trans-title>Political parties and trust in the context of digitalization of political communication</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Серавин</surname><given-names>А. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Seravin</surname><given-names>A. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Серавин Александр Игоревич кандидат политических наук, исследователь</p></bio><bio xml:lang="en"><p>Seravin Alexander Igorevich Candidate of Political Sciences, researcher</p></bio><email xlink:type="simple">electoral.politic@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>St. Petersburg State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>25</day><month>11</month><year>2025</year></pub-date><volume>0</volume><issue>5</issue><fpage>40</fpage><lpage>56</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Серавин А.И., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Серавин А.И.</copyright-holder><copyright-holder xml:lang="en">Seravin A.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://poisk.elpub.ru/jour/article/view/345">https://poisk.elpub.ru/jour/article/view/345</self-uri><abstract><p>Статья посвящена анализу кризиса политических партий в условиях «постдемократии», проявляющегося в снижении доверия к ним и их институциональной роли. На примере стран ЕС исследуются факторы политической коммуникации, включая цифровые технологии и популизм, влияющие на уровень доверия к партиям. Используя данные Евробарометра (2000–2024 гг.), автор выявляет корреляцию между доверием к партиям, региональным органам управления, национальным правительствам и парламентам. Результаты демонстрируют системный кризис доверия к традиционным институтам, усиление популистских тенденций и рост деполитизации общества в пользу прямого социального действия. Работа вносит вклад в понимание эволюции популизма и его последствий для демократических процессов. Теоретической рамкой исследования выступила концепция «постдемократии» для объяснения кризиса представительных институтов, теория сетевого общества для анализа роли цифровых платформ. По итогам исследования автор привел к заключению, что низкий уровень доверия к политическим институтам вызван комплексом социально-политических факторов под воздействием цифрой среды. Развитие цифровых коммуникаций усиливает популистские нарративы, подрывающие легитимность традиционных партий. Исследованиям фиксируется рост прямого социального действия. Граждане переходят от политического протеста к горизонтальным практикам (например, локальные инициативы), что деполитизирует общество, но сохраняет латентный протестный потенциал. Статья систематизирует влияние цифровых коммуникаций и популизма на кризис партий, предлагая новые ракурсы для изучения деполитизации и альтернативных форм гражданской активности.</p></abstract><trans-abstract xml:lang="en"><p>The article analyzes the crisis of political parties in the context of "post-democracy", manifested in a decrease in trust in them and their institutional role. Using the example of EU countries, the factors of political communication, including digital technologies and populism, affecting the level of trust in parties are studied. Using Eurobarometer data (2000-2024), the author identifies a correlation between trust in parties, regional governments, national governments and parliaments. The results demonstrate a systemic crisis of trust in traditional institutions, the strengthening of populist tendencies and the growing depoliticization of society in favor of direct social action. The work contributes to the understanding of the evolution of populism and its consequences for democratic processes. The theoretical framework of the study was the concept of "postdemocracy" to explain the crisis of representative institutions, the theory of network society to analyze the role of digital platforms. Based on the results of the study, the author concluded that the low level of trust in political institutions is caused by a set of socio-political factors under the influence of the digital environment. The development of digital communications strengthens populist narratives that undermine the legitimacy of traditional parties. Research has recorded an increase in direct social action. Citizens are moving from political protest to horizontal practices (for example, local initiatives), which depoliticizes society, but preserves the latent protest potential. The article systematizes the influence of digital communications and populism on the crisis of parties, offering new perspectives for studying depoliticization and alternative forms of civic engagement.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Политические партии</kwd><kwd>политическое доверие</kwd><kwd>политические институты</kwd><kwd>политические коммуникации</kwd><kwd>цифровизация</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Political parties</kwd><kwd>political trust</kwd><kwd>political institutions</kwd><kwd>political communications</kwd><kwd>digitalization</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Алексеенкова, Е. С. Закат популизма? Кризис доверия и партии политической альтернативы в современной Италии // Полис. Политические исследования. 2024. № 4. С. 119-134. 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