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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">poisk</journal-id><journal-title-group><journal-title xml:lang="ru">П.О.И.С.К.</journal-title><trans-title-group xml:lang="en"><trans-title>P.O.I.S.K.</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2072-6015</issn><publisher><publisher-name>РУТ (МИИТ)</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">poisk-261</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОЛОГИЯ КУЛЬТУРЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIOLOGY OF CULTURE</subject></subj-group></article-categories><title-group><article-title>Традиции и инновации становления менеджмента современного музея</article-title><trans-title-group xml:lang="en"><trans-title>Traditions and innovations of the formation of the management of a modern museum</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гузенина</surname><given-names>С. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Guzenina</surname><given-names>S. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гузенина Светлана Валерьевна, доктор социологических наук, профессор</p><p>Тамбов</p></bio><bio xml:lang="en"><p>Guzenina Svetlana Valeryevna, Doctor of Sociology, Professor</p><p>Tambov</p></bio><email xlink:type="simple">dialog-lana@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Тамбовский государственный университет имени Г.Р. Державина</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Tambov State University named after G.R. Derzhavin</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>19</day><month>10</month><year>2025</year></pub-date><volume>0</volume><issue>3</issue><fpage>42</fpage><lpage>52</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Гузенина С.В., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Гузенина С.В.</copyright-holder><copyright-holder xml:lang="en">Guzenina S.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://poisk.elpub.ru/jour/article/view/261">https://poisk.elpub.ru/jour/article/view/261</self-uri><abstract><p>Статья посвящена анализу истории и современным тенденциям становления музейного менеджмента как системы принципов, способов, средств и форм управления музейным учреждением и его персоналом. Развитие теории и практики менеджмента музеев мира дает основание автору сделать выводы о том, что музеи не рассматриваются как проводники перемен, однако могут инициировать переосмысление роли истории в общественной жизни; использование новых технологий позволяет музею сосредоточиться на своей миссии, а не на администрировании; обозначились тенденции переосмысления функций современных музеев в области устойчивого развития сегодня музеи могут становиться местом отдыха и ментального здоровья человека. Актуальными направлениями развития музеев выступают также: сотрудничество с локальным сообществом, образовательные программы для молодежи и лиц серебряного возраста.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to the analysis of the history and modern trends in the formation of museum management as a system of principles, methods, means and forms of management of a museum institution and its staff. The development of the theory and practice of museum management in the world gives the author reason to conclude that museums are not considered as agents of change, but can initiate a rethinking of the role of history in public life; the use of new technologies allows the museum to focus on its mission, rather than on administration; There have been trends in rethinking the functions of modern museums in the field of sustainable development - today museums can become a place of recreation and mental health of a person. Relevant areas of museum development are also: cooperation with the local community, educational programs for young people and people of silver age.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Музейный менеджмент</kwd><kwd>культурное наследие</kwd><kwd>современный музей</kwd><kwd>программное обеспечение</kwd><kwd>администрирование</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Museum management</kwd><kwd>cultural heritage</kwd><kwd>modern museum</kwd><kwd>software</kwd><kwd>administration</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Грицкевич, Валентин Петрович. История музейного дела в мире: до конца XVIII в.: диссертация ... доктора культурол. наук: 24.00.03. Санкт-Петербург, 2002. 397 с.</mixed-citation><mixed-citation xml:lang="en">Gritskevich, Valentin Petrovich. 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